In addition to the event, 12 Latin American Cotton USA licensees told their many brand stories through a uniting ‘dress to take care of the world’ campaign. Also focused on sustainability, each licensee’s content was shared on social media throughout the day. All content will be posted on Cotton Latino’s social channels as well for anyone interested in following along.

The International Cotton Advisory Committee (ICAC) co-established the global day in 2019 alongside four other organisations, the World Trade Organization (WTO), International Trade Centre (ITC), United Nations Conference on Trade and Development (UNCTAD), and the Food and Agriculture Organization (FAO), as a formal recognition of the countless benefits that cotton brings to communities worldwide. The day serves as a platform designed to unite countless organisations, advocacy groups, investors and beneficiaries in order to educate fellow peers and consumers alike on cotton’s current and future role in society.

“We’re looking forward to having a prominent role in celebrating cotton on this day in parallel with the many other organisations participating in it. We know this natural fibre plays a crucial role around the globe, which is why Cotton USA is focusing our event on ‘a greener world’ within the supply chain. When looking at the future of this valuable resource, we must look at sustainability first and foremost. We hope to educate attendees on issues, innovations and more surrounding this subject,” CCI executive director, Bruce Atherley said.

Fibre2Fashion News Desk (GK)