Customised clothing demand rises in global textile & garment industry

15 Jun '23

1 min read

Pic: Shutterstock

Insights

Global textile and garment industry is witnessing trends of personalisation, digitalisation, and sustainability, according to Folker Stachetzki, marketing manager of Brother Internationale.
Customised clothing is in demand, and digital solutions are optimising production processes.
Additionally, the call for sustainably produced textiles is rising.

There is an increasing demand for personalised textiles, spanning from classic T-shirts to jackets and jeans, according to Folker Stachetzki, marketing manager of Brother Internationale Industriemaschinen GmbH, a company that specialises in the manufacturing and distribution of industrial sewing machines and related accessories.

Apart from customised clothing, the second major trend in textile and garment industry is digitalisation and automation of productions and the connectivity of printers to the internet—not only for mass production, but recently even for small and medium-sized businesses. Digital solutions are streamlining processes like online order placement, automatic print file generation, and shipping, making operations more efficient and cost-effective, Stachetzki told Fibre2Fashion in a exclusive interview.

Talking about the demand for sustainable produced textiles, Stachetzki told F2F, “The third and ongoing trend is the demand for sustainably produced textiles. This need includes the whole production chain and therefore also the finishing of the textiles. Sustainable inks, low consumption, and even the demand for vegan finished textiles have practically become a standard in the last few years. Those who do not adapt their production accordingly will sooner or later lose important orders and customers.”

Click here to read the full interview.

Fibre2Fashion News Desk (DP)

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