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EuroJersey to launch Back to Iconics at Milani Unica

25 Aug '20
1 min read
Pic: Sensitive Fabrics
Pic: Sensitive Fabrics

At Milani Unica, an international textile fair, to be held from September 8-9, 2020 with Back to Iconics, EuroJersey, an Italian-made warp knit fabrics producer, will take on a sentimental journey into the past, with the attention firmly focused on the future in its commitment to promote timeless traditions and values through Sensitive Fabrics. 
 
According to the Eurojersey's press release, newfound sense of permanence that underlines a research into classical icons, timeless objects with the power to remain fixed in the memory. So EuroJersey, which patented the first product of the Sensitive Fabrics‘ range in 1989, has launched Back to Iconics to underline the declaration of its identity, exclusiveness and uniqueness. 
 
The visual narration of the story continues in the form of an assertive graphic design, bold colours and metaphysical geometric patterns, released on the new stand of Milano Unica and reflected in the proposals of the AW 2021-22 ready-to-wear collection. 
 
Fabrics are played out between iconic designs and contemporary reproductions of classics, comprising contrasting dogtooth-effect prints and to a more exuberant rhythm, chevron motifs, refined tweeds and tartan prints imbued with an intentionally British flavour.

Fibre2Fashion News Desk (JL)

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