Fashion for Good Museum to open exhibition on May 20 in Amsterdam

In 'Fashion Week: A New Era', the Fashion for Good Museum will unpack the Fashion Week, delving into its past, present and future. At the event, the participants can view historic looks from the runways of Balenciaga, Versace, Moschino and many more; discover the innovative work of Dutch fashion designer Ronald van der Kemp and digital fashion house The Fabricant. 'Fashion Week: A New Era' celebrates fashion through the years and explores how this phenomenon influenced the fashion industry and what the future of Fashion Weeks will look like.

The new exhibition from the Fashion for Good Museum will let visitors discover how the 'Fashion Week' began at the end of the 19^th century as intimate salons and which clothes were on display. Travel through the timeline to get a closer look at the highlights and the iconic runway looks from the likes of Balenciaga, Versace and Moschino.

For all the praise of the fashion novelties on display during Fashion Week, there is also criticism of major fashion shows as sustainability is becoming indispensable in the design and production of clothing. 'Fashion Week; A New Era' will feature several sustainable looks from a collaboration between the Fashion for Good Museum and The Fashion Design Council of India (FDCI) with Lakmé Fashion Week. The looks are created by fashion designers Divyam Mehta, Ka-Sha and Nitin Bal, together with Fashion for Good innovators AltMat, KBCols Sciences and Graviky Labs respectively, show for example, how agricultural waste can be converted into a new material and how carbon dioxide is converted into a type of dye, Fashion for Good Museum said in a press release.

"In 'Fashion Week; A New Era', the visitors will discover how runways, shows and entire collections look virtually. Attend digital shows from The Fabricant or Tommy Hilfiger (Decentralands' Metaverse Fashion Week) and explore what a fully digital Fashion Week looks like (Helsinki Fashion Week). In the new expo, the participants will find the Digital Village installation where they can build their own digital model and have it walk in a digital fashion show designed," the release added.