“At Marimekko, we believe that, in the future, timeless and sustainable products will be made in balance with the environment, in line with the principles of the circular economy and with a transparent supply chain. We know that achieving this ambitious vision requires multidisciplinary and long-term development work from one year to another but also continuously driving innovation in technologies, materials and business models in collaboration with our various partners,” the company said in a press release.
Ensuring circularity across the value chain is one of the most important priorities for the fashion industry. Together, we can build an industry that designs products to be used more, made to be made again, and made from safe and recycled or renewable inputs.
“At Marimekko, we continue to enable circularity through various measures implemented across our value chain. For instance, we continuously strive to prolong the life cycle of our products and to recycle textile waste generated from the production of Marimekko’s products as a raw material for the new products. At Marimekko, we want to lead by example and help, step by step, the entire industry toward a more sustainable future,” the release added.
Fibre2Fashion News Desk (RR)