“Together we will for example be able to further explore solutions to create a closed loop for textiles where unwanted clothes can be recycled into new ones. This is the future for a sustainable fashion industry and we are very excited to be part of driving this development together with the Ellen MacArthur Foundation”.
The partnership builds on H&M's commitment to demonstrating circular innovation within a key economic sector. H&M joins the Ellen MacArthur Foundation's six existing Global Partners: Cisco, Google, Kingfisher, Philips, Renault and Unilever, in driving forward market-leading circular economy initiatives, at scale.
H&M is already an existing member of the Ellen MacArthur Foundation's Circular Economy 100, a pre-competitive innovation programme established to enable organisations to develop new opportunities and achieve their circular economy ambitions faster. As a Global Partner, H&M will intensify its collaboration with the Foundation over the coming years, to explore further opportunities to apply circular economy principles across the organisation. (SH)
Fibre2Fashion News Desk – India