Swedish outdoor firm Houdini has announced that it is the new brand partner for OrganoTex textile waterproofing products by OrganoClick. The company will sell the products for consumers through their sales channels, as part of Houdini’s garment care products. Houdini sells its in-house designed sustainable garments via its shops, webshop, and shop-in-shops.
OrganoTex textile impregnation has been developed during several years and had been designed for adding water repellency to textile fabrics as well as being biodegradable. The technology is based on OrganoClick’s patented and awarded technology for modification of textile fibres and is completely free from perfluorinated compounds (for example PFAS), cyklic siloxanes, and isocyanates that are often used in current textile impregnations. Many of these compounds are suspected to be carcinogenic, hormone disruptive and are bioaccumulative.Swedish outdoor firm Houdini has announced that it is the new brand partner for OrganoTex textile waterproofing products by OrganoClick. The company will sell the products for consumers through their sales channels, as part of Houdini's garment care products. Houdini sells its in-house designed sustainable garments via its shops, webshop, and shop-in-shops.#
Mårten Hellberg, CEO OrganoClick AB said, “We are very happy for the collaboration with Houdini. In the outdoor-business, they are in the forefront in regards of sustainability and have been working actively with the chemical issue for several years. With Houdini as a new brand partner, we reach a group of outdoor enthusiasts for which the environment is important. As water repellancy is a necessary property for outdoor garments, the consumer can now through Houdini’s garment care programme, pro-long the lifespan of their garments even more.”
Malin Wetterborg from Houdini said, “We work extremely hard to make our garments circular and biodegradable. It’s all about not leaving any footprint in the environment. With OrganoTex, we have found a partner that thinks alike, and whose impregnations prolong the lifespan of the garments without damaging the environment.” (GK)
Fibre2Fashion News Desk – India
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