Huntsman Textile Effects has extended its High IQ brand-assurance programme with the launch of High IQ Lasting Black eco. Based on Huntsman’s Avitera SE Black reactive dye, the new colour-retention programme will help mills, brands, and retailers meet global demand for eco-friendly black shades that retain their intense colour even after repeated washing.
Black shades are an ever-popular choice among designers and consumers, offering visual appeal and timeless style. Leading brands today need to not only deliver intense black shades that won’t fade but must also show that they are sustainable and good for the environment. High IQ Lasting Black eco is a unique combination of the world’s leading colour-retention programme with Huntsman’s revolutionary Avitera Black SE reactive dye.Huntsman Textile Effects has extended its High IQ brand-assurance programme with the launch of High IQ Lasting Black eco. Based on Huntsman's Avitera SE Black reactive dye, the new colour-retention programme will help mills, brands, and retailers meet global demand for eco-friendly black shades that retain their intense colour even after repeated washing.#
Avitera Black SE dye promotes economic and environmental sustainability by reducing water and energy consumption by up to 50 per cent. Furthermore, the excellent washing-off performance of Avitera SE Black dye shortens processing time and increases productivity. Garments produced under the High IQ Lasting Black eco programme are suitable for home laundering using EU and US domestic washing machines and carry a reduced risk of colour staining other garments during washing, according to a press release by Huntsman Textile Effects.
The key benefits of High IQ Lasting Black eco includes reduced environmental footprint, using 50 per cent less water and energy in processing; deep black shades that retain their intensity throughout the lifetime of the garment; longer-lasting performance, wash after wash, so garments look newer for longer. It also allows mills to produce fabrics and garments free from p-chloroaniline (PCA).
“With High IQ Lasting Black eco, Huntsman Textile Effects continues to lead the industry in providing sustainable dyeing solutions for eco-friendly black shades that deliver excellent value through colour performance,” Jay Naidu, vice president strategic marketing and planning, Huntsman Textile Effects said.
All products in the High IQ quality assurance programme are Bluesign approved and suitable for Standard 100 by Oeko-Tex certified textile products, meeting the requirements of the world’s most exacting global brands.
Fibre2Fashion News Desk (GK)
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