Intertextile Apparel's fringe programme to hold 35 events in Shanghai

The Intertextile Directions Trend Forum at the International Hall (5.1) will help industry players envision its potential with its S/S 2024 trend – ‘Go Ahead’. The trend follows four themes—Mission Earth, Poetic Sensuality, Alternative Cults, and Energetic Reset. Ornella Bignami, creative director of Elementi Moda, will introduce the seasonal trend stories at Textile Dialogue (5.1 – H48), organiser Messe Frankfurt said in a press release.

Encapsulating this forward-thinking ethos, a recent action plan from the China National Textile and Apparel Council encourages the industry to embrace digital transformation in manufacturing. Industry experts who will share their insights on this new development, in Themed Forums at Textile Dialogue (5.1 – H48), include Edwin Keh, chief executive officer, The Hong Kong Research Institute of Textiles and Apparel; Jenny Cheung, lecturer, Technological and Higher Education Institute of Hong Kong; Jinsong Bao, professor, director, Institute of Intelligent Manufacturing; Lei He, founder and CEO, Xtretch Technologies LLC; Ruofa Xiao, deputy general manager, Huansi Intelligent Technology Inc; and Xiaogang Ye, CEO, Hangzhou Githink Intelligent Control Technology Co Ltd.

Throughout the three-day fringe programme, attendees can expand their knowledge about the apparel industry’s other trends and innovations, which are divided into three groups, namely Design and Trends, Sustainability Issues, and Technology and Solutions.

‘NellyRodi Spring/Summer 2024 Fashion Trends,’ ‘24SS Women’s Fashion Trend Forecast,’ and ‘Promostyl Influence & Colour for 24SS’ will take place under the Design and Trends category at Textile Dialogue (5.1 – H48).

Ada Xu, senior trend lecturer from NellyRodi China, will share the agency’s S/S 2024 fashion trends, under the main theme ‘Elsewhere’. Four trend themes will cover different consumer profiles, and each theme will include insights about colour, textiles, shapes, beauty, and more.

Benedicte Peaudecerf, stylist from PeclersParis, will discuss extracts from various trend publications, to inspire and guide audiences towards creating stylish, innovative products for women’s fashion in the spring and summer of 2024.

Olivia Huang, head of Promostyl China, will discuss megatrends and provide consumer analysis. Her insights will extend to the seasonal colours, design inspiration, and overall direction for 24SS.

‘Creating a Greener World Through Sustainability Certifications’ and ‘Green Circular Fashion and Low Carbon Development in the Textile and Garment Industry’ will take place under the Sustainability Issues category at Forum Space (5.1 – A01).

Sustainable development is a consistent talking point within fashion and apparel circles. Ceed Guo, China general manager, audits and certification, from IDFL, will reveal how sustainability certifications enable an eco-friendlier outlook for the textile industry.

With the market’s increasing attentiveness to sustainability, the transition towards energy-saving and a circular economy has gradually become a widespread goal of the fashion industry. Seeker He, senior technical consultant/project manager from SGS-CSTC Standards Technical Services, will discuss how to create more sustainable fashion and a low-carbon industry by utilising eco-friendly recycling materials and promoting carbon emission reduction design innovation.

Fresh by Nature – Botanical Odour Control will take place under the Technology and Solutions category at Talking Point (7.1 – E136).

Recently, consumers have been reducing their laundry routines in efforts to lessen their environmental impacts. This drives the technological requirement for more effective built-in odour control from clothing and home textiles. Celine Huang, CEO Greater China from HeiQ Materials AG, will offer insights on how to adapt the company’s unique patented technology to more easily cater to consumers’ needs, added the release.

Intertextile Shanghai Apparel Fabrics – Spring Edition 2023 is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. It will take place alongside the Spring Edition of Intertextile Shanghai Home Textiles, Yarn Expo Spring, CHIC, and PH Value.

Fibre2Fashion News Desk (NB)