Intertextile Shanghai Home Textiles 2023 to target overseas players

Due to easing travel restrictions and the promising home textiles market, the organisers expect to welcome more overseas exhibitors and visitors to the upcoming show. With China’s reopened borders the latest step in the global home textiles industry getting back on track, international suppliers have been actively seeking ways to reinvigorate business growth stunted by the pandemic, and participating in reputable trade fairs is a common choice, organiser Messe Frankfurt said in a media release.

“This is our third time joining the show. We have always found Intertextile Shanghai Home Textiles a good channel to increase our brand awareness and expand our presence in the Chinese market. We will continue to exhibit at future editions to promote our products,” Lanzii (Shanghai) International Trade Co Ltd’s operations director (Asia Pacific) Henry Huang spoke at the previous edition when discussing the advantages of exhibiting as an Italian company.

According to Fibre2Fashion’s market insight tool TexPro, the global home textiles market is expected to grow at an annual rate of 3.5 per cent between 2020 and 2025, with the market size to reach over $151 billion by the end of the forecast period. Regionally, China is expected to remain the world’s largest home textiles market with a share of over 28 per cent.

As an important sector for the home textiles industry and the global economy in general, China has announced several policies to facilitate business and trading activities that involve foreign companies. One of the most important is the ease of the travel regulations when entering the country.

Wilmet Shea, general manager of Messe Frankfurt (HK) Ltd, expressed: “We are now even more confident at the prospects of delivering a strong Autumn show, as the softening of China’s border policy may allow foreign companies and industry professionals to return to the fair. With well-known participating brands, extensive product categories, and an informative fringe programme, the fair will continue to serve as the hub for resource exchange within the global home textile sector, and prove particularly essential for the industry players who wish to enter the Chinese market.”

Around 735 exhibitors and over 20,000 buyers joined the previous edition, and participants can expect a comprehensive platform in autumn. The fair will comprise a wide range of home textile products, including bedding and towelling, rugs, table and kitchen linen, upholstery and curtain fabrics, editors, home textile technologies, and textile design.

Intertextile Shanghai Home Textiles–Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

Fibre2Fashion News Desk (NB)