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Kenya eyes EU market as FTA opens new trade avenues

23 Sep '24
2 min read
Kenya eyes EU market as FTA opens new trade avenues
Pic: Adobe Stock

Insights

  • The FTA between the EU and Kenya, effective from July *, ****, is expected to open opportunities for Kenya's cotton, textile, and apparel industry, which currently relies heavily on North American markets.
  • Despite challenges, the industry is growing due to affordable labour.
  • Kenya's presence in the EU market remains small, but the FTA may boost exports, particularly in apparel and home textiles.

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