Kicking off the programme with the morning session on August 4 will be Amy Hobson of SocialB with her ‘Five Tips Social Media Tips For Fashion & Accessories Retailers’.

Jacynth Bassett, founder of The-Bias-Cut.com and ageism trailblazer will follow with ‘Humans not Consumers. A campaigner for real change, rather than just tokenism, Bassett will discuss the significance of fashion and style for every age group.

Advocates for making business more enjoyable, may join visual communications experts Matt Burton and Chris Goor from Rusty Monkey for a session on branding and marketing, looking at becoming more sustainable and more profitable through better branding, communication and online marketing strategies.

On Monday morning, start-ups will benefit from attending ‘How to launch your fashion brand in 5 clear steps’ with fashion consultant Elizabeth Stiles who will outline where to start spending the money in your company, to building the right supplier relationships and understanding the importance of practically over vanity. 

Unique Style Platform will deliver an in-depth trend presentation highlighting the key looks, consumer attitudes and cultural drivers that will impact the fashion markets for the Spring/Summer 20 season.

Young British fashion designer Rhys Ellis will place the spotlight on environmental fashion in action with a trend presentation showcasing real beauty in environmental fashion design with innovative collections from past to present. Rhys’ 360 approach will bridge together technology, textile development and research solutions that work for both the industry and the environment that surrounds it.

Fashion brands are not only competing on price, style and quality but also their online presence. Frogspark MD Rob Twell will discuss the impact of SEO and how to prevent poor user experience to protect website ranking and avoid losing sales.

On Monday, the focus will be on footwear and a panel discussion spotlighting the priorities and opportunities now facing the footwear industry. It will be hosted by Sam Hunt from Hunted Brands with Claire Burrows, founder of Air and Grace Footwear, and Justin Morgan, managing director of HB Shoes

Visitors on Tuesday will discover how the female shopper wants to feel with Joy Gregory, founder of Style Bible and author of the Style Guide, how fashion brands can drive e-commerce growth on Amazon with Alec Burns, lead Amazon strategist at Fluid Digital, and how to create the boutique retail experience.

As it continues to champion fashion for all ages and sizes through its This is Me campaign, the Moda Directions and Moda Woman catwalk shows will bring to life a range of inspirational styles and trends for the SS20 season. (PC)

Fibre2Fashion News Desk – India