Neonyt Germany to focus on social, ecological, economic sustainability

In June, parallel to the Frankfurt Fashion Week, the Neonyt Lab has invited all (fashion) people interested in social, ecological and economic sustainability to Frankfurt – from end consumers to fashion professionals. The three-day sustainability programme from June 24 is supported by content partners Engagement Global and OEKO-TEX, among others.

With the adapted event format, Neonyt is creating a sustainable meeting place in the consumer sector under the new name “Neonyt Lab” in June 2022. The Neonyt Lab is intended to be an experience for everyone according to their own taste; and everything is open to the audience: a visit to the Fashionsustain conference, the associated showcase, the practical expansion of the conference topics around technologies, materials, initiatives, change-maker campaigns and research projects, or the Knowledge Lounge, where textile certification labels and institutes find their place and inform the public about standards in the textile and fashion industry. In summer, for example, GOTS and OEKO-TEX will be represented here. Prepeek, the popular content creator event that keeps sustainable fashion constantly in the public eye on social media will also take place. And last but not least: the area for the direct sales of fashion and beauty products, which will be implemented in cooperation with Greenstyle, the organiser said in a press release.

In addition to Greenstyle and OEKO-TEX, Engagement Global – Service for Development Initiatives is also a partner of Neonyt in the summer. With its #17 Ziele.de campaign, Engagement Global brings the Sustainable Development Goals to the Neonyt Lab in a way that is close to the public: the 17Ziele info van, a converted shepherd's cart, regularly tours Germany. The mobile is equipped with playful elements and information about the 17 Sustainable Development Goals and what each individual can do for them. Together with the visitors, Frankfurt's largest "TU DU" wall is created in the summer, where visitors to the event can take away concrete approaches, i.e. things to have on one’s personal to-do lists, for their more sustainable wardrobe and also contribute ideas themselves.

One of the five formats of the Neonyt Lab is the D2C fashion fair "Greenstyle the store". All collection pieces, accessories and beauty products presented there can be tried on and purchased by visitors directly on site. The cooperation partner of the Neonyt Lab Greenstyle curates the fashion and beauty brands on the exhibition space independently according to its own sustainability criteria.

In June, the ‘Greenstye the store’ space will feature, among others: Akjumii's 3-in-1 coats, vegetable-tanned leather bags and purses by Alexandra Svendsen, less waste leather bags by Alicia Victoria, upcycled pieces by Amaran Creative, casual luxury by Angels Ambition, blouses and dresses inspired by Ukrainian craftsmanship by Belle Ikat, certified natural and organic cosmetics by Benecos, the Clothesfriends platform for renting and leasing clothes via app, minimalist fashion by Christiane Strobel, sustainable capsule collections for rent by Fairnica, timeless purist collections by Frijda Juni, natural wear by Lana, elegant and minimalist high fashion by Lanius, basics and statement pieces made from natural fabrics by Make Smbdy Happy, vegan (plastic-free! ), 100 biobased luxury bags by Melina Bucher, sustainable sports fashion from Austria by Montreet, Italian knitwear by Natyoural, nature-loving outdoor fashion by Nikin, sustainable, plastic-free business wear by Nina Rein, wool and silk shirts with fine lace and in elegant colours by Oscalito, espadrilles, slip-ons and sneakers made of ocean plastic by Seads, fashion made of hemp by The Bad Seeds Company, comfortable glamour high heels and flats by Viktoria Moser and barefoot shoes made of (organic) cotton, hemp, linen, cork or woolwalk by Wildling Shoes.

Sustainability, lifestyle and community building are the major themes of the networking event Prepeek. The idea behind Prepeek: content creators get direct and exclusive access to selected products of sustainable Neonyt brands from the fashion, beauty and lifestyle sectors. A large, curated wardrobe is created. Stylists on site help to find the ideal outfit. The result: professionally shot looks that can be immediately shared with the community on social media. In addition to the styling and shooting area, Prepeek also offers enough space for exchange and networking. Whether at the bar with Prosecco Doc, in beeswax cloth workshops with Gaia or during talks on the conference stage – the three-day programme provides additional sustainability impulses for the social media community.

Among the brands taking part in Prepeek in June with their sustainable collections and making them available for styling are Deuter, Lanius, Montreet, Nordlicht, Nuuwai, Wunderwerk and many more.

Everything in Frankfurt am Main is set to revolve around the Frankfurt Fashion Week from 20 to 26 June 2022 and Frankfurt's urban society can look forward to numerous events: exhibitions, shows, talks and more will bring to life the subjects of sustainability, fashion, lifestyle and fashion culture. In addition to the Neonyt Lab, Messe Frankfurt is bundling globally oriented events of the textile and fashion industry that highlight the topics relevant to the international fashion industry parallel to Frankfurt Fashion Week.