Hyderabad-based home furnishing fabric manufacturer Vijay Textiles has launched a ‘Furnishing on Wheels’ initiative to address customised home fabric requirements of individuals by delivering products at their doorsteps through a vehicle with a sales representative, a tailor and a technician. The company claims it to be a first of its kind in the country.
The customised vehicle will have design catalogue along with samples of home furnishing fabrics ready to be stitched for delivery.Hyderabad-based home furnishing fabric manufacturer Vijay Textiles has launched a 'Furnishing on Wheels' initiative to address customised home fabric requirements of individuals by delivering products at their doorsteps through a vehicle with a sales representative, a tailor and a technician. The company claims it to be a first of its kind in the country. #
The concept is being test marketed in Hyderabad and regions around the city, according to a report in a top Indian daily. Four customized vehicles at present will attend to 300-400 households daily. (DS)
Fibre2Fashion News Desk – India
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