New set-up of Mayer & Cie representations in Nepal & Bangladesh

The synergies created by the partnership with Batliboi, Brady Services, and Almani Biz will allow Mayer & Cie representations to combine their strengths and expertise to better serve customers.

In Batliboi, Mayer & Cie has set up a business partner of many decades standing as its representative in Bangladesh. For around 40 years Mumbai-based Batliboi has overseen sales and service of Mayer & Cie circular knitting machines in India. Abhay Sidham heads Batliboi’s textile and machinery group. He and his team have many years of experience in strategic marketing, and a focus on sustainability and processing recycled raw materials is part of Batliboi’s expertise. 

“These competences are of relevance in the Bangladesh market because we face strong competition from Asian manufacturers here,” said Wolfgang Muller, Mayer & Cie’s sales director. The premium market was growing smaller, and the trend was toward specialities – value-added fabrics, spacer fabrics and athleisure with a high proportion of elastic. Mayer & Cie sees in these requirements significant potential for its machines – and in Batliboi a partner able in view of its experience to put them to optimal use.

One building block in the set-up of Mayer & Cie representatives is unchanged. Brady Services will continue with Batliboi to contribute its close ties with the local market. A significant number of existing companies will continue to be looked after by Brady Services. The new member in Mayer Bangladesh team is Dhaka-based Almani Biz. A lubricant specialist for circular knitting machines, Almani Biz has wide networking with the Bangladesh knitting industry, the company said in a press release.

Mayer & Cie feels well positioned by this new set-up. “We are of the opinion that the market for textile machinery in Bangladesh will continue to grow and we are confident that by strengthening our sales, service and marketing team we will be able to make good use of this opportunity,” Muller explained.

Customers in Bangladesh have placed large orders in the past. The latest, placed in January, was for several dozen machines to be delivered this autumn. Further orders from Apex and BEXIMCO (Bangladesh Export Import Company) are also scheduled for delivery in the second half of 2023. 

While reorganising the set-up of its representatives in Bangladesh, Batliboi has also taken over as Mayer & Cie’s representative in Nepal, where the company had previously had no local representative. There is demand for machines for interlock, 8-lock and single jersey, but sales are still in single figures. “Nepal has long been served from India, specifically by Batliboi. So, we have now formalised the existing practice,” Muller added.

Fibre2Fashion News Desk (RR)