Portuguese textile company Twintex invests in virtual reality

23 Apr '21

2 min read

Pic: Twintex

Twintex has recently launched a 360-degree virtual tour on its digital platform, in which it is possible to meet its two facilities with a click, Twintex and Logistic Centre as well as the entire team in operation, in order to increase its digitalisation in the clothing sector. Twintex is a Portuguese clothing manufacturer based on tailored garments.

Through this digitalisation, it is possible to follow all the production processes from the reception of raw material, cutting, product making, shipping, and so on, to participating in the creative process of the team. In addition to its presence on social platforms available to everyone, this project has a version in Oculus GO that offers the user the experience of virtual reality within a clothing manufacturer. In this way, the company opens its doors and reinforces its transparency and rapprochement with consumers, clients and the community in which it operates, the company said in a media statement.

“Twintex believes that what were initially adaptations to the working method are now trends that will remain and develop more and more in the future. This is why the company plans to continue implementing new tools to keep up with market changes, client needs, and the community. An exporter of 100 per cent of its production and producer of the paramount fashion brands worldwide, Twintex has been implementing new ways of relating to its clients who are increasingly standing out through various digital platforms while promoting digitalisation in the region,” Liliana Torres, public relations, sustainability, and CSR manager of the company said.

Fibre2Fashion News Desk (GK)

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