Premiere Vision Paris appoints Desolina Suter fashion director

Suter will be in charge of coordinating the Première Vision fashion team, charged with planning the organisation of forward-looking fashion information at a time of important changes to the Première Vision show calendar (Première Vision Paris will now be held in July instead of September). This involves developing seasonal directions in advance of the shows, in collaboration with international experts and professionals, and in association with exhibiting manufacturers, the organiser said in a press release.

She will also help in adapting key seasonal, material and color directions to the needs of the market, to provide concrete support to manufacturers as they develop their collections of materials. Further, she will be responsible in developing new communication channels and tools to transmit Première Vision's fashion information in an impactful manner to its target audiences: exhibiting manufacturers, designers and creative fashion and accessories brands and more.

Born in Geneva, Switzerland, to Franco-Italian parents, Suter grew up in Florence, Italy, where her secondary-school studies were focused on art and architecture. She then moved to France, her second homeland, where she earned a degree in textile design from the Ecole Nationale Supérieure des Arts Décoratifs de Paris (ENSAD).

Missing Italy, the other leading country for fashion and textile design, Suter decided to return to the land of her childhood. An admirer of Giorgio Armani’s work, she decided to simply go for it, and wrote to the designer personally to express how much she would like to work with him. Against all odds her letter met with a positive response, and she spent the next four years overseeing the development and launch of Armani’s home collection.

After working for four years at the Italian fashion house, and interested in taking on new projects and challenges, Suter founded her own Milan-based consulting firm, Uragano Studio, specialised in fashion, home and decoration. For 20 years, she has worked to imagine and propose creative solutions to inspire and assist professionals - industrialists and fashion and design brands - in developing their products.

During this time her clients included trade-show organiser Première Vision, where she represented Italian creation at the organiser’s international strategic-forecasting meetings each season for the past 15 years.

Fibre2Fashion News Desk (RR)