ReCircled seeks to create sustainable fashion loop

According to the Ellen MacArthur Foundation, clothing is the 2nd largest use of landfills globally.  With the fashion industry stuck in a linear business model of Take-Make-Waste, they have offered four initiatives that the fashion and clothing industry can take to move to a circular model. These initiatives include producing more durable clothing that can be repaired, rental, subscription business models, and for fashion brands to enter the ReSale market.

The MacArthur Foundation recommends that fashion brands work with a third party to develop and execute these initiatives. With a lack of actual facilities that can handle these initiatives, ReCircled is positioned to handle these initiatives.

The ReCircled facilities will receive and sort garments that have been returned to the brands. They will sort items by usable and unusable. Unusable items will be resorted for fibre recycling. Usable items will then be cleaned using the latest waterless, CO2 cleaning, repairs will be done and finally each item will be photographed for resale.  ReCircled will build an e-commerce site for each brand that can be integrated into the brands current e-commerce platform or can stand on its own.

“Our proprietary process for sorting, cleaning and repairing garments and accessories, and our unique e-commerce platform allows brands to keep items at their highest value, a core strategy of sustainability,” said Scott Kuhlman, co-founder of ReCircled.

“After several decades in the fashion industry this project is one that allows the brands I have worked with over the years to become responsible to the environment and allows them to reach a customer they have not reached in the past,” said Principal Tom Ott of the ReCircled team.  

With the thought that sustainability and responsibility will lead fashion back from the current global climate, ReCircled is the turnkey solution for fashion brands to enter the circular economy.

Fibre2Fashion News Desk (PC)