Sobel Westex acquires Baltic Linen company

The acquisition joins two dominant textile companies to create a US based, global enterprise that will be highly competitive across all textile sectors. Customers can expect the global union of Sobel Westex and Baltic Linen to result in more innovative products, improved guest experience, personalised service, and increased attention to detail – all fundamental elements that make up the DNA of the Sobel Westex brand.

"Baltic, a trendsetter in the retail and hospitality textile sectors, will propel Sobel Westex to the top of the market, solidifying both our position and brand in the textile industry across our market segments. This transaction will create a leading textile company that is differentiated by its ability to deliver cutting-edge products using an unparalleled global infrastructure of inventory and distribution capabilities to service our customers worldwide," said Walter Pelaez, CEO of Sobel Westex.

"We are proud of our decision to join forces with Sobel Westex and deliver the expertise of both companies' vast knowledge to the marketplace Our forward thinking and differentiated designs will continue to create the most exciting looks with license partnerships that are unique, bringing colour and value to our customers," said Frank Greenberg, CEO of Baltic Linen.

Sobel Westex dominates the hospitality industry around the globe with a range of products from towels to sheets, blankets, pillows, bathrobes, table linen and beyond. As one of the largest suppliers, Sobel Westex has a substantial market share nationwide servicing the largest, most prestigious hospitality, cruise line and laundry companies.

A bellwether in the retail textile market with an 80-year history, Baltic Linen is a major supplier of bedding and bath products to leading department stores, specialty stores, mass retailers and the hospitality industry. With stalwart clients that include the most known brands in the retail space, Baltic Linen brings to the acquisition its dominance in the home fashion segment.

"The combined strength of these two companies is a game changer that will allow Sobel Westex to increase our design mix and product offering; giving us the ability to better serve our domestic and international markets, creating an exciting opportunity for both our customers and our company,” added Pelaez. (KD)

Fibre2Fashion News Desk – India