In Tajikistan, Better Cotton farmers used 16 per cent less water than Comparison Farmers, in India they achieved 9 per cent higher yields, and in Pakistan they used 12 per cent less synthetic pesticide. Results are illustrated by country and by sustainability indicator, Better Cotton said in its report.

While Better Cotton focuses primarily on supporting farmers on the ground, the report has also considered elements including the use of pesticides, fertilisers and water, as well as decent work, yields and profits.

“Impact is what we all want to see in sustainability. To be sure we’re making a tangible difference; we collect results data where possible. This helps us to understand whether our approach is effective and identify opportunities for improvement. It also enables us to celebrate progress and demonstrate the value of our work to others,” Alia Malik, senior director, Data and Traceability, said.

With continuous improvement a core principle for Better Cotton, the report has also looked at how strengthening systems and services will deliver greater impact. This includes important initiatives such as traceability work stream and the revision of Better Cotton principles and criteria.

“Our focus is on helping cotton communities to survive and thrive, while protecting and restoring the environment. But our work encompasses a lot more than this. We collaborate with businesses and civil society organisations from across the cotton sector, to advance sustainability and encourage demand for Better Cotton among suppliers, manufacturers, retailers and brands,” explained Malik.

Fibre2Fashion News Desk (RR)