According to Fox, a clear sign for a fundamental change was also that the shoe and textile industry hasn’t only been the focus of attention of ecologically ambitious NGOs, such as Greenpeace or WWF. This year‘s comprehensive report with the title “Pulse of the Fashion Industry“ published by Boston Consulting Group, one of the leading consultancies of the world, used a clear language: if the industry didn’t assume its ecological and social responsibility in a timely manner, this would lead to widespread economic disadvantages threating our existence in the next 10 years.
Fox said, “We don’t only believe that we have to assume responsibility for the consequences of our actions, but we also believe that this will be the key for future success. One part of our agenda 2020 is the 100 per cent climate-neutral, PFC-free and PTFE-free Sympatex membrane as well as the first integral laminate clustering by purely ecological aspects allowing the customer to make reasonable purchase decisions. We invite you to jointly bring the next framework conditions of the shoe industry to live.” (GK)
Fibre2Fashion News Desk – India