Tempur Sealy will significantly increase advertising commitment to support each of its powerhouse brands; Tempur-Pedic, Stearns & Foster and Sealy.
“The company will initiate a full 360-degree integrated marketing and advertising plans designed to surround the consumer and drive demand and retail traffic,” a Tempur Sealy press release stated.Tempur Sealy will significantly increase advertising commitment to support each of its powerhouse brands; Tempur-Pedic, Stearns & Foster and Sealy#
The plan also includes a total increase of more than one billion media impressions over last year for all brands and first-time national television advertising for Stearns & Foster.
The company will also initiate strong national advertising for Sealy, including tripling 2015's number of media impressions and 'Always on' advertising for Tempur-Pedic, to drive continued demand.
Additionally, the world's largest bedding provider has also planned an increased investment in celebrity endorsements and sponsorships.
"We've seen the results that come from putting demand-driving marketing muscle behind Tempur-Pedic, and so have our retailers," said CEO Scott Thompson.
"We have the most consumer-preferred and innovative products in the industry, so significantly increasing our advertising commitment for our brands, will position our retailers for success in 2016," he added.
"We are excited about the innovative new products we are bringing to our retailers this year and are equally excited about the enhanced marketing support we will be providing in 2016," Thompson informed.
Tempur Sealy develops, manufactures and markets mattresses, foundations, pillows and other products and has brands like Tempur, Tempur-Pedic, Sealy, Sealy Posturepedic and Stearns & Foster in its portfolio. (AR)
Fibre2Fashion News Desk – India
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