Tencel brand celebrates 30 years of sustainable fibre innovation

“Since its launch 30 years ago, Tencel has always been envisioned as a solution provider for the textile industry,” said Robert van de Kerkhof, member of the managing board at Lenzing. “Aligning with the industrywide shift towards deeper levels of sustainability and transparency, in 2018, the brand evolved from a behind-the-scenes contributor to a front-facing player. From then on, Tencel expanded its offerings from fiber creations to pioneering digital technologies. To date, the Tencel brand has exceed expectations across the industry as ‘the trusted provider’ of high-quality sustainable fibers among leading global fashion and home textile brands. We are thrilled to reach this milestone and are looking forward to driving continuous innovation and building stronger partnerships over the next 30 years and beyond.”

As part of the “digital first” strategy of the Tencel brand, Tencel invested heavily in proprietary technologies to reduce environmental impact during textile production and developed platforms to support stakeholders’ sustainability momentum. From the introduction of fiber identification technology to fabric certification and licensing services offered via the Lenzing e-branding service platform, the Tencel brand has been a driving force towards full-scale supply chain transparency, Tencel said in a press release.

The achievements of the Tencel brand thus far can be largely accredited to the ongoing trust, confidence and support of its supply chain partners, without whom, this milestone would not have been possible. Looking ahead, cross-sector collaboration between mills, fabric makers, brands and non-governmental organizations, will remain a key priority for Tencel and help to further enable supply chain transparency and digitalisation of the textile industry.

“With its circularity and solution for low carbon emissions, Tencel is the answer to an eco-strategy in fashion,” said Adriano Goldschmied, Genious group president and founder. “I was first introduced to the Tencel brand about 30 years ago, when I was looking to give denim a more feminine and friendly style. I was so impressed by Tencel that I designed a complete collection, which revolutionised the textile and denim industry. In an era where comfort and sustainability are ‘must-haves’, Tencel branded fibres are essential.”

“Our partnership with the Tencel brand began more than 20 years ago,” said Durai Palanisamy, executive director at Pallavaa Group. “Tencel branded fibres are produced more efficiently with the most sustainable process and the least amount of ecological footprint. Since our focus is to promote sustainable yarns and fabrics, this collaboration is a perfect alignment, meeting our sustainability goals and those of our customers.”

“In 2022, we will continue to focus on producing carbon-zero innovations that make a difference to the textile and fashion industries,” said Florian Heubrandner, vice president global textiles business at Lenzing. “The next decade will see more sustainability-driven innovations unveiled to actualize our 2050 vision. We are grateful to have worked alongside our partners and colleagues over the last 30 years and we look forward to greater success in the next 30!”

“In celebration of our 30-year milestone, the Tencel brand will be commencing a series of brand, employee, and consumer activations globally to further advocate for change as part of the ‘Feel Good Fibers Since 1992’ campaign,” said Harold Weghorst, global vice president of marketing & branding at Lenzing. “We would not be able to accomplish these initiatives without the support and goodwill of our partners, to whom we are truly thankful. Moving forward, we will continue to empower brand partners and consumers on their journey to sustainability with our ongoing initiatives, like the #MakeItFeelRight Digital Campaign and Tencel X Partner Campaign.”

Fibre2Fashion News Desk (RR)