More than 700 brands of designer clothes and fashion lingerie from 20 countries displayed their Spring-Summer 2022 collection at the shows. The official opening ceremony arranged in the Blue Room of the Expocentre Fairgrounds offered welcome speeches from distinguished guests. The speakers highlighted the importance of such events and business-platforms to bring together manufacturers, distributors, and retailers, emphasizing how significant it is today to develop trade relations between Russia and Europe, Turkey, and countries of Central Asia, according to a CPM press release.

August 31, 2021 also celebrated the start of the 26th International Economic Forum for Innovations and Technologies in Fashion Retail - Russian Fashion Retail Forum (RFRF). The first day was devoted to an in-depth analysis of the fashion market and a strategic approach to development of recommendations for businesses, hosted by the leading fashion consulting agency in Russia – Fashion Consulting Group. The results of such analysis, covering the last year’s dynamic, and forecasted figures were presented by Anna Lebsak Kleymans, CEO of FCG.

Later all the participants of the business programme had an opportunity to listen to presentations from Galina Kravchenko, assortment department director of FCG, on algorithms and techniques of digital buying; Natalya Chinyonova, chief consultant in business technologies for retail of FCG, on working with marketplaces; Yekaterina Diveeva, digital expert of FCG, on the trends of fashion content in the social networks for 2021-2023; Tamari Miminoshvili, expert in fashion e-commerce of FCG, on how to increase profitability of an online store; as well as Elena Stolyarskaya, expert in customer service of FCG, on a new vision of the customer service from the standpoint of Generation Z.

A new exhibition project dreams by CPM body & beach hosted the first two lectures of the business program agenda dreams dialogue, devoted to technologies for assortment and sales development in the lingerie industry. Natalya Chinyonova and Galina Kravchenko from FCG shared their expertise on the trends in online and offline visual merchandising for lingerie and made recommendations on what models to consider for buying in Spring-Summer 2022, across various product groups in lingerie, night and home wear, and swimsuits. Following the global trend of physical format for business events, a couple of speakers’ presentations were arranged via Zoom-conferences, the press release said.

The speeches are available live on the CPM YouTube-channel, and the record will be published later on YouTube and official websites of the trade fair projects. The CPM attracts not only buyers and manufacturers from across the world, but also local media leaders, such as celebrities of music and theatre industry, TV-anchors, designers, and other public personalities. The first day of CPM and dreams by CPM body & beach welcomed Irina Lachine, Evgenia Malakhova, Olesya Sudzilovskaya, Masha Tsigal, Lyubov Tolkalina, Renata Piotrovsky, Ekaterina Odintsova, and many more. The event also started a project called CPM fashion connect, accumulating data on educational institutions, designer competitions, and a service for job searching, vacancies posting and search for trade agents.

Fibre2Fashion News Desk (GK)