The LYCRA Company launches sustainable fibre tech in New York

The LYCRA lastingFIT 2.0 technology delivers elevated functionality in a sustainable fibre made from recycled fibres. Benefits include a range of stretch levels, long-lasting recovery, a soft hand, and an authentic denim look, according to a press release by The LYCRA Company.

“Consumers are concerned about reducing their environmental footprint and are increasingly investing in higher quality, more durable garments,” said Ebru Ozaydin, The LYCRA Company’s strategic marketing director, denim and ready-to-wear. “Longer-lasting fibres can contribute to extended garment wear life, so we are pleased to showcase fabrics and samples featuring LYCRA lastingFIT 2.0 technology that provide durability and sustainable benefits which are so valued in today’s marketplace.”

The LYCRA Company is also responding to another important consumer need with LYCRA Adaptiv fibre, a patent-pending polymer that offers consumers a liberating wearing experience with its soft and easy stretch that adapts to meet the wearer’s functional needs, whether at rest or in motion. Jeans and woven pants made with this spandex fibre offer a wider fit window to accommodate different genders and body shapes and enable inclusive sizing.

“Digital fashion has inspired our storytelling about LYCRA Adaptiv fibre for wovens in our booth,” added Ozaydin. “Computer-generated imagery and physical garments are brought together to demonstrate how revolutionary LYCRA Adaptiv fibre is for denim. We’re showing brands and retailers how virtual assets can help them connect with consumers—especially tech-savvy Gen Z—while also informing them about the key fibre benefits to drive sales.”

On display at the show include mill collaborations with Naveena Denim and Sapphire Finishing that feature LYCRA lastingFIT 2.0 technology. New Resolutions, The LYCRA Company’s collaborative collection with Naveena Denim, explores new solutions to design future-fit sustainable denim. The company’s collaboration with Sapphire Finishing Mills Limited, Crossroads, is inspired by the great outdoors and future utility trends. This collaboration includes LYCRA EcoMade fibre, and focuses on timeless designs that offer performance, versatility, longevity, and thermal comfort, added the release.

The LYCRA Company is exhibiting at booth 8 in the yellow area at the invitation-only trade show taking place at Pier 36/ Basketball City.

Fibre2Fashion News Desk (NB)