LYCRA Adaptiv fibre has helped revolutionise garment fit by providing enhanced comfort in motion and easy stretch without restrictive compression. The innovative idea behind this technology is to offer consumers an enhanced garment solution for all body shapes by adapting to accommodate weight fluctuations or size changes over time. Brands and retailers will also appreciate the unique benefits of this fibre. By enabling inclusive sizing and fit forgiveness, LYCRA Adaptiv fibre has the potential to help reduce costly consumer returns and makes it possible to undercut patterns to help reduce waste, simplify sizing, and decrease SKUs, The LYCRA Company said in a press release.

“With all the concerns in the world today around matters such as climate change, geopolitical tensions, and inflation, consumers seem to be focused more on what really matters, and when it comes to their clothing they value flexibility, durability and sustainability,” said Ebru Ozaydin, The LYCRA Company’s global strategic marketing director, denim, wovens, and ready-to-wear. “At Kingpins, we will be showcasing innovative fibres designed to meet these needs including LYCRA Adaptiv fibre and LYCRA Xfit fibre technology for denim and wovens.”

Kingpins Amsterdam is the European launchpad for a new advertising campaign promoting LYCRA Adaptiv fibre. Ads will be displayed in the LYCRA brand stand and digital ads featuring the tagline, ‘Game Changer. Now, for all’ will run on trade websites this autumn.

This season, The LYCRA Company will also share collaborations highlighting LYCRA Xfit fibre technology, which is a patented innovation offering exciting new design opportunities in bi-stretch denim. Garments designed with this solution have 360-degree stretch and exhibit less compression when compared to traditional bi-stretch jeans. This fibre reduces bagging and sagging to ensure a better fit and size consistency, while also offering an extended wearing experience. LYCRA Xfit fibre technology provides an authentic vintage denim look and soft feel thereby avoiding the undesired ‘gummy’ touch of traditional bi-stretch fabrics.

The LYCRA Company is also promoting its sustainable solutions for performance denim at Kingpins. This includes cooling and warming technologies made from pre-consumer recycled materials like textile waste under the Coolmax EcoMade and Thermolite EcoMade brands.

Show visitors can also download the newly released 2022 Planet Agenda Update detailing the company’s sustainability progress against its 2030 targets, and learn about the development of bio-derived LYCRA fibre made with Qira.  Made from field corn, this fibre has the potential to reduce CO2 emissions by up to 44 per cent versus spandex made with fossil-based raw materials.

Fibre2Fashion News Desk (NB)