The World Cotton Day 2020, held on October 7, 2020, hosted virtual events covering an array of topics surrounding cotton, hosted by key global cotton stakeholders and available to consumers, brands, supply chain players and government organisations and leaders worldwide. It is a celebration of cotton and its stakeholders, from field to fabric and beyond.
The International Cotton Advisory Committee (ICAC) co-established the global day in 2019 alongside four other organisations, the World Trade Organization (WTO), International Trade Centre (ITC), United Nations Conference on Trade and Development (UNCTAD), and the Food and Agriculture Organization (FAO), as a formal recognition of the countless benefits that cotton brings to communities worldwide. World Cotton Day provides cotton organisations, advocacy groups, investors and beneficiaries a platform to educate peers and consumers on the positive impact that cotton can have on transforming consumption, production, development and trade, according to a press release by ICAC.The World Cotton Day 2020, held on October 7, 2020, hosted virtual events covering an array of topics surrounding cotton, hosted by key global cotton stakeholders and available to consumers, brands, supply chain players and government organisations and leaders worldwide. It is a celebration of cotton and its stakeholders, from field to fabric and beyond.#
While World Cotton Day’s inaugural celebration in 2019 consisted of an in-person event at the WTO headquarters in Geneva, Switzerland, the event this year was held virtually to adapt to the unprecedented times of the COVID-19 pandemic. More than 15 organisations hosted complimentary sessions online, featuring a range of experts who will highlight the many advantages of cotton.
Some of the celebration’s events included virtual sustainability seminar by Cotton USA (Latin America); LinkedIn photo challenge by women in Cotton; Youth cotton video by Bremen Cotton Exchange (Germany); Cotton seminar by TexTalks (Pakistan); and brand/retailer promo partnerships & videos by Cotton Incorporated.
All of these virtual sessions encouraged participants, from consumers to brands to public service organisations, to show their pride for cotton by wearing cotton and sharing on social media with the hashtag, #WorldCottonDay.
“We are honoured to help support this much-deserved celebration for a second year, for it is an exceptional opportunity to unite our industry with the intention of driving mass awareness around the significant role cotton plays in the world economy and our everyday lives. While this year is certainly different than last, it’s more important than ever to recognise this natural fibre’s many contributions to today’s society and the contributions it will undoubtedly continue to make in the future,” Kai Hughes, executive director of ICAC said.
Fibre2Fashion News Desk (GK)
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