Yarn Expo Shenzhen to return to China's GBA in November

“Yarn Expo has established its global reputation as a leading trade fair that highlights international yarn and fibre trends, and one that encourages thought-provoking discussions,” Wilmet Shea, deputy general manager of Messe Frankfurt (HK) Ltd, said in a press release. “We are pleased to be welcoming participants back to Yarn Expo Shenzhen this year, which is strategically located in the Greater Bay Area, a dynamic fashion hub and one of the country’s growth engines. In addition to the customary yarn and fibre categories, sustainable and functional materials will be a key focus at our upcoming fair. This is a product sector we’d like to develop further, as we believe it better meets the industry’s sourcing needs, especially when you consider the rapidly evolving market in South China and Southeast Asia.”

With Shenzhen as one of its core cities, China’s GBA has been witnessing strong domestic demand and steady economic growth. According to data from Delta Analysis, GBA recorded a positive trade balance of $42.9 billion in July 2022 with 19.5 per cent year-on-year growth. Its most notable trade balance rebound was after spring, with the region seeing significant year-on-year growth of 34.6 per cent in May 2022. In addition to the area’s export potential, the Commerce Bureau of Shenzhen Municipality has made efforts to develop Shenzhen into an international consumption hub, introducing a wide range of new measures in February 2022 in aid of this.

Notably, Shenzhen is home to thousands of designers, brands, and garment producers, connecting with major yarn and fibre manufacturers in categories such as ladieswear, menswear, kidswear, underwear, denim, and wool. With evidence attesting to the region’s manufacturing, consumption and export potential, Yarn Expo Shenzhen is a well-placed platform for industry players to reach out to key contacts and grow their businesses.

Following the success of the previous edition, which attracted 24,463 buyers, the 2022 fair will host a comprehensive array of forum sessions and seminars. Meanwhile, three other textile trade fairs will be held concurrently with Yarn Expo Shenzhen – Intertextile Shenzhen Apparel Fabrics, CHIC, and PH Value. Together, these fairs represent the entire textile value chain and will provide a wide variety of sourcing options and networking opportunities to maximise business outcomes, added the release.

“The visitor flow is way better than our expectation. Yarn Expo and the concurrent fairs form a comprehensive trade platform where you can find everything in the areas of yarn, fabrics, and fashion. It offers us a good opportunity to find new potential clients and to network with our existing clients,” marketing manager at Zhejiang Xinao Textiles Inc Nicole Ni commented on how the show strengthened their business.

Yarn Expo Shenzhen is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; China Cotton Textile Association; and China Chemical Fibers Association.

Fibre2Fashion News Desk (NB)