EuroJersey Spa, an Italian manufacturer of warp-knitted fabrics, has announced the inauguration of its Fall/Winter 2021-22 season with the new Mimesis advertising campaign, ‘I wear, therefore I Am’. The FW 2021-22 ready-to-wear collection of Sensitive Fabrics takes on a positive significance in its imitation of an ideal form of reality.
EuroJersey Spa, an Italian manufacturer of warp-knitted fabrics, has announced the inauguration of its Fall/Winter 2021-22 season with the new Mimesis advertising campaign, 'I wear, therefore I Am'. The FW 2021-22 ready-to-wear collection of Sensitive Fabrics takes on a positive significance in its imitation of an ideal form of reality. #
With a smooth and comfortable hand-feel, the collection confers a sensation of wellbeing together with the maximum comfort, while revealing all of their high-performing technical and innovative characteristics.
Due to Mimesis, Sensitive Fabrics reveal the essence of their identity, a heightening of the analogy between the actual physical characteristics of the body and how it appears, thanks to garments endowed with a unique personality. Hence the new concept takes shape and goes beyond, into a new dimension, with a play of optical graphics poised between reality and illusion, created by a traditional dogtooth check print enhanced by a three-dimensional effect.
An imaginary channel, a sum total of real and imaginary elements, an encounter in which reality captures the imagination and in return gifts us the key colour of the collection, violet, the last colour of the rainbow, the most extreme point of the solar spectrum. It completes a palette of unusual tones and half-tones deriving from a moon-like pearliness, similar to a celadon glaze, in a panorama of bluish greys and purplish nuances. Saturated and complex colour ranges, rich in compositional allusions, timeless cosmic shades which are nevertheless perfect for a unisex collection that encapsulates nature in the high-performing features of Sensitive Fabrics: comfort, flexibility, durability.
Fibre2Fashion News Desk (JL)