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Première Vision publishes white paper on sustainability

13 May '22
3 min read
Pic: Première Vision
Pic: Première Vision

Première Vision Paris’s Fashion & Sustainability white paper has been designed to provide the keys to a more sustainable creative fashions industry, an informational reference to round out Première Vision’s eco-responsible initiatives. These have been brought together since 2015 under the Smart Creation banner, in response to the sector’s new needs, and help it move towards greater eco-responsibility.

The Fashion & Sustainability white paper is a two-part document designed to shed light on the major sustainability issues facing the industry.

The entire fashion industry is effectively impacted by this irreversible trend. Consumers - especially younger generations - are increasingly demanding and insisting on more transparency. Brands are now voluntarily integrating eco-responsibility and ethical approaches into their strategies, with increasingly strong commitments (transparency and traceability of sourcing, production methods, etc). The industry itself is mobilising and investing to create and produce in a more rational and sustainable manner.

As the leading global meeting, business and communication platform for the fashion industry, Première Vision has the unique advantage of being in contact with the entire supply chain, it said in a media release.

Drawing on its expertise, and the specially adapted tools and content developed at its trade shows and on its website, Première Vision seeks to help engage the entire industry in designing and producing collections that integrate the values of today’s and tomorrow’s creative, innovative and responsible fashion; promote and broaden the use of best practices and responsible approaches (environmental and ethical) of companies in the sector: sourcing (raw materials - yarns, fibres, fabrics, leathers, accessories), transformation processes (transparency, traceability), production (industrialization), life of the finished product (life span, care, recycling and environmental impact, etc.).

Première Vision is also looking to provide concrete solutions in terms of eco-responsible sourcing: everything starts at the design stage and the raw material; decode the major challenges facing the sector and provide information regarding the issues at stake in a more ethical and sustainable fashion industry; promote and develop the sharing of ideas between professionals on these issues.

In concrete terms, the system and solutions proposed by Première Vision are structured around identifying and promoting a sustainable offer. The Smart Creation space at the Première Vision Paris show, exhibiting the industry’s most committed, inspiring and even visionary companies: Eco-designed, organic or recycled materials; sustainable finishings and treatments (dyes, treatments, prints); innovative and responsible design and production processes; products and technological solutions facilitating eco-design and traceability; global circular approaches; labels and more.

The Eco-Innovation forum at Première Vision Paris presenting a cutting-edge selection of the show’s creative and responsible offer to guide visitors (buyers, creatives and order-writers for fashion and accessories brands) in their responsible sourcing; to promote the sustainable products, developments and approaches of companies exhibiting at the show - spinners and fibre producers, weavers, tanners, accessory and component makers, decoration designers, fashion manufacturers.

The Performance Codes, to help visitors navigate the eco-responsible offer at the Première Vision shows and on its marketplace. Created by Première Vision, these performance codes, indicated on products found in the Eco-Innovation forum and on the Marketplace, provide a simple and informative way to better source eco-designed materials: Organic material: product composed of more than 50 per cent natural organic material; Biobased polymers: synthetic material obtained from a minimum of 30 of renewable biobased resources; Recycled material: material comprising over 30 per cent recycled material, natural or synthetic; Reduced chemical impact finishing: Treatments, dyes, prints and finishings resulting in a reduction in the use of chemicals.

The Première Vision Marketplace: filters and selection criteria specifically designed to help buyers source responsibly online.

Première Vision Paris show will be held from July 5-7, 2022, at Paris Nord – Villepinte.

Fibre2Fashion News Desk (KD)

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