Sri Lanka's Selyn launches 'New 30', celebrates 3 decades in handloom

08 Nov '21

2 min read

Pic: Selyn

Sri Lanka-based fair-trade handloom company Selyn has launched ‘New 30’ campaign in celebration of three decades in the handloom industry. Selyn is set to take impactful strides towards a handloom-future that’s inclusive of blockchain solutions, enabling the opportunity to communicate traceability, ethical sourcing, environmental impact, and much more to its customers.

“Today, we celebrate the journey of our weavers, artisans, designers and staff, who have put their hearts and souls into creating a brand that has reached the homes of global customers today,” said founder Sandra Wanduragala in a press conference announcing the ‘The New 30’, adding that they are proud to celebrate 30 years of weaving community together in Sri Lanka.

Selyn was founded in 1991 by Wanduragala with 15 weavers working out of her home. Today, the company empowers over a 1000 weavers and artisans in rural Sri Lanka. “We want to create appreciation for handloom as it is a representation of our culture and heritage, while also empowering and uplifting the quality of life of the women in our community,” added Wanduragala.

“At Selyn, as a fair trade guaranteed company, we are committed to transparency, sustainability and ethical manufacturing as our product pillars, a practice that keeps our products shining in the limelight. The journey of our handloom, transitioning from craft-based essential products to a pioneer in the global sustainability industry and discourse is truly a mesmerizing one. At 30 years of operations, we are making a stronger commitment to transform our industry by encouraging greater transparency for our supply chain, and with the integration of new apparel technologies to revolutionize the product we offer,” said Selyna Peiris, director business development and next generation lead at Selyn.

Selyn hopes to unlock an exciting future for the handloom industry by leveraging groundbreaking technology interwoven into the fine fabrics of Selyn’s crafts in the ‘New 30’. The company aims to celebrate and preserve craft and heritage, whilst merging low (slow) tech of the loom with high tech solutions (blockchain), to ensure traceability that truly catalyzes the industry by creating a higher value for handloom fabrics and products in the global markets, the company said in a press release.

Fibre2Fashion News Desk (RR)