Bata India net profit climbs 45% in Q4FY18

Bata further leveraged the demand for best-selling articles by expanding it to more stores in smaller towns, adding stylish designs as well as improving competitiveness in manufacturing. Revenue from operations for the quarter is lower and not comparable to the previous period.

"Bata has had an exciting quarter with its new brand ambassador for Power — Smriti Mandhana who became the face of the new internationally designed collections like Power XO Rise and Glide Vapor. Our connect with the youth was strengthened via Smriti. Also based on consumer insights, we have been moving ahead on a path of premiumisation by adding technologies like memory cushion & lnsolia. We continued to invest in improving customer experience with new international 'Red-concept' stores and breathtaking visual merchandising. Our smart pricing strategy and operational cost efficiencies, helped ensure better returns for our stakeholders," said Sandeep Kataria, chief executive officer, Bata India Limited.

Earlier this year, India's most preferred footwear brand announced its association with Smriti Mandhana — opener of the Indian Women's Cricket Team as the brand ambassador for its iconic sports brand 'Power'. Mandhana starred in the #FindYourPower campaign on TV, in print and outdoor to help expand the reach of its relaunched Power range - XoRise Genesis, Glide Vapor & Speedy. Shortly following this association, Bata India also signed Bollywood actress Kriti Sanon as its new face.

Fibre2Fashion News Desk – India