Q2 FY17 Bata India net profit grows 24% to Rs 42.9 crore

The company's revenue for the quarter ended September 30, 2017 is reported net of GST. Accordingly revenue from operations for the quarter is lower and not comparable to the previous period, a company press release stated.

"Meeting the changing customer aspirations, offering comfort-driven technologies and dialing up fashion & contemporary collections are some of the trends that we are focusing at Bata. With a sharp focus on driving product and operational cost efficiencies and at the same time ensuring a smooth transition to GST, we have managed to ensure higher standards of customer experience and returns to our stakeholders," Rajeev Gopalakrishnan, managing director, Bata India Limited & president, Asia (South), Bata Emerging Markets, said.

In an industry first move, Bata India introduced a new category of footwear targeting the tweens, the 10-14 year olds and curated a collection in casual, daily-wear, sports and outdoor sub-categories, thereby bringing in a whole new set of audience to the stores. Further, Bata expanded its product offering with new launches in the men and women categories like Hush Puppies, Naturalizer, European collection, Power International range, North Star as part of its AW17 collections. Targeting the young millennials, Bata also launched Power Glidesteam & Airwalk collections

Bata is continuing its efforts in uplifting retail experience via breath-taking store windows, trained stylists to recommend collections and specially curating in-store music, recreating an international shopping experience.

Fibre2Fashion News Desk – India