Data-driven marketing plays vital role in global textile industry

31 May '23

2 min read

Pic: Shutterstock

Insights

Data-driven marketing plays a key role in decision-making and campaign optimisation in the textile industry.
Leveraging AI, machine learning, and sustainability practices can optimise marketing efforts, enhance customer experience, and increase ROI.
Adapting to trends like voice search and influencer strategies could keep textile businesses competitive.

Data-driven marketing is shaping decision-making and campaign optimisation in the textile industry across the world, according to Camila Luz, head of marketing operations, Smartex, a hardware-based software company dedicated to developing advanced solutions and building essential tools for the modern textile factory. Leveraging valuable customer data, data-driven marketing enables targeted audience segmentation, personalised messaging, and optimised offers.

Customer journey mapping and CLV analysis help enhance the customer experience and maximise value. Continuous optimisation and data-driven adjustments ensure marketing efforts deliver better results and ROI. Overall, data-driven marketing empowers textile companies to make informed decisions, personalise campaigns, and achieve better outcomes, Luz said in an exclusive interview with Fibre2Fashion.

While talking about the emerging marketing trends that will impact the textile industry, Luz told F2F: “The emerging marketing trends and technologies expected to have a significant impact on the textile industry in the next few years include the expansion and continued influence of artificial intelligence and machine learning, augmented reality (AR) and virtual reality (VR) for enhanced customer experiences, a focus on sustainability and ethical practices, voice search and smart assistants, evolving influencer marketing strategies, the balance between data privacy and personalisation, 3D printing and customisation, social commerce, and shoppable content.

“Adapting to these trends will help textile companies stay competitive and meet evolving customer expectations. Smartex already leverages AI and ML, along with a huge focus on sustainability. This is our mission, and we will continue to prioritise it. In the future we hope to expand to other industries too.”

Click here to read the full interview.

Fibre2Fashion News Desk (DP)

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