Arvind launches revolutionary anti-viral fabrics

Research shows that viruses and bacteria, can remain active on textile surfaces for up to two days. Garments treated with HeiQ Viroblock actively inhibit viruses and kill them upon contact, helping to minimise the potential for re-transmission of pathogens through clothing, an Arvind press release said.

“The world is facing an unprecedented crisis due to COVID-19. In this context, we are committed to keep our customers safe and that is why we have tied up with HeiQ to bring its revolutionary Viroblock technology to India. We are excited with this partnership and in a very short period of time we will introduce into the Indian market fabrics that will provide best-in-class viral protection and are fashionable at the same time,” said Arvind Limited executive director Kulin Lalbhai.

HeiQ Viroblock is one of the most advanced global antiviral products created by HeiQ. It significantly enhances the antiviral log reduction and reduces viral infectivity by 99.99 per cent and is one of the first textile technologies in the world to claim such efficacy on SARS-CoV-2. HeiQ Viroblock has been designed to stay active on treated garments for 30 gentle domestic washes, ensuring safety for the consumer that lasts for a good part of the garment’s life.

"HeiQ Viroblock is a special combination of our advanced silver and vesicle technology that has been proven effective against the human coronavirus 229E & SARS-CoV-2, causing Covid-19, with 99.99 per cent reduction of virus in 30 minutes. It is a safe, hypoallergenic and patent pending technology. We are pleased to partner with innovative brand ‘Arvind’ in India to offer this technology across their range of products,” said HeiQ Group CEO Carlo Centonze.

With 'innovation' as one of the key pillars of growth and success, Arvind has led the battle against COVID-19 by manufacturing PPE suits and masks using its rich technical textiles knowledge. The company is now bringing the breakthrough innovation of anti-viral fabrics under the Intellifabrix brand to the Indian market. Arvind will offer shirting and suiting fabrics, readymade garments and face masks using this technology.

Fibre2Fashion News Desk (RKS)