The conference showcased a brilliant new range of products which included, Alsace – 20 per cent wool tweed for jacketing, and Streeza – 4-way stretch fabric. Apart from these two best sellers there was a range of products in different colours and designs that were well appreciated.

The dealers and retailers were very optimistic about the range and had come to Shimla to show their solidarity towards the brand, standing shoulder to shoulder through challenging times. "The brand has a very committed and dedicated dealer network and over the days in the Shimla conference a lot of new strategies and roll out plans for the brand were discussed," Grado by GBTL said in a statement.

The conference ended with a renewed enthusiasm to work hard towards building more market share and increasing retail footprint.

“We are overwhelmed by the response from dealers participating in an outstation conference during these trying times, and how the customers are optimistic about the products. This conference has successfully given us a platform to not only showcase a new product collection to the retailers, but also to strengthen and foster a relationship between the management and its success partners (dealers and retailers). With such interesting new products making their place in the brands product basket, Grado by GBTL is all set to grow its market share at a very fast rate,” said Manish Shukla, CMO of Grado by GBTL.

Fibre2Fashion News Desk (RKS)