52% of Australian consumers most willing to shop on metaverse: Survey

21 Sep '22

2 min read

Pic: Shutterstock/ Art_Photo

More than half of consumers in Australia (52 per cent) were the most willing to shop on the metaverse, and those in France were the least willing (35 per cent), according to a recent survey. However, unlike the metaverse, the majority of consumers say they don’t have a good understanding of NFTs, with 26 per cent saying they don’t even know what NFTs are.

The ‘Global Consumer Report: Current and Future Shopping Trends’, a consumer survey conducted by open SaaS e-commerce platform BigCommerce, also noted that almost half (46 per cent) of consumers across countries are willing to shop on the metaverse, and of those, 51 per cent are interested in buying both virtual and physical goods.

Metaverse, cryptocurrency, and NFTs are all poised to revolutionise commerce in some form or another, according to the report. When it comes to metaverse shopping, consumers were about evenly split between willing (46 per cent) and not willing (52 per cent). Yet, a small percentage (2 per cent) had already shopped on the metaverse.

BigCommerce enlisted ProfitWell to conduct the consumer survey in March 2022. There were 4,224 participants in total across the United States (1,698), United Kingdom (685), Italy (687), France (627), and Australia (527). Participants were required to be at least 18 years old and must have engaged in online shopping at least once per year.

BigCommerce also partnered with Google to contribute additional search trends and data to accompany its research on the trends shaping the way consumers shop.

Fibre2Fashion News Desk (NB)

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