America's Faherty Brand selects NewStore omni-channel retail platform

03 Jul '21

2 min read

Pic: Faherty Brand

US-based Faherty Brand has adopted the NewStore omni-channel platform. With NewStore’s combined cloud-based POS and order management as its retail foundation, the premium clothing and lifestyle company will be able to easily scale and unlock the store revenue-drivers of modern retail. NewStore is a turnkey omni-channel store solution for global DTC brands.

NewStore is a fast, flexible and easy-to-use platform that enables retailers to unify their digital and physical retail. It brings together customer, order and inventory data into an omni-channel order management system, and makes that data available in real-time in a modern point-of-sale (POS). This empowers store associates to deliver seamless brand experiences with capabilities such as mobile checkout, endless aisle, store fulfillment, inventory management and clienteling, NewStore said in a press release.

“Our brand is a true labor of love. It is why we put our customers, the community and the planet at the forefront of every decision we make. As we grow, we want to be the best we can be. Having the NewStore platform at the core of our retail operations will allow us to create great shopping experiences that, like our products, last a lifetime,” Alex Faherty, co-founder and CEO of Faherty Brand said in a statement.

“Stores are an undeniable asset for DTC brands. However, to reap the real rewards of those spaces, CEOs must leap past what has been ‘tried and true’ in physical retail and embrace true digital transformation. That’s what Faherty is doing. The rich data in our unified cloud system, leveraged by store associates on iPhone apps, will enable this family-owned, sustainably-minded brand to accelerate and capitalise on its vision for omni-channel at scale,” Stephan Schambach, founder and CEO of NewStore said.

Fibre2Fashion News Desk (GK)

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