Australian company Afterpay expands service to leading online brands

26 Jun '21

2 min read

Pic: Shutterstock

Afterpay, Australian leader in ‘Buy Now, Pay Later’ payments, is making its service available to select app customers at popular merchants in the US that include Amazon, CVS, Dell, Kroger, Macy's, Nike, Nordstrom, Nordstrom Rack, Sephora, Target, Victoria's Secret, Walgreens, and Yeti. These merchants represent almost half of all US e-commerce volume.

Available only through the Afterpay app, select customers can shop at merchants by simply choosing their favourite brand in the Afterpay shop directory and paying with Afterpay. Customers enjoy all the same benefits of using Afterpay, including the ability to pay over time without having to pay interest or finance charges, the company said in a press release.

When select app customers use Afterpay to make a purchase from Amazon, CVS, Dell, Kroger, Macy's, Nike, Nordstrom, Nordstrom Rack, Sephora, Target, Victoria’s Secret, Walgreens, and Yeti, Afterpay uses a one-time card to facilitate the purchase. The payment details are automatically populated at checkout, ensuring a seamless checkout experience. The vast majority of Afterpay customers start their shopping journey on the Shop Directory in the Afterpay app. On a monthly basis, Afterpay sends approximately 31 million leads2 on average to its merchant customers from its shop directory.

“Over the past year, we all relied on online shopping for the things we needed during the pandemic. But, as we celebrate the physical re-opening of stores, consumers still want the convenience and flexibility of buying with the click of a mouse as part of their new normal. We are thrilled to continue to support our customers by allowing them to shop every day at their favourite brands with Afterpay for things they need and want in their lives,” Zahir Khoja, general manager of Afterpay North America said.

Fibre2Fashion News Desk (GK)

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