Brother Internationale shows innovative softaware Myze at FESPA Berlin

Brother Internationale Industriemaschinen displayed a new software solution Myze for the direct to garment sector at FESPA Global Print Expo in Berlin. In cooperation with some of the major manufacturers from a wide range of business sectors, the company created a whole package of applications that cover all areas and needs of digital print production.

Brother Myze has been developed in-house exclusively for the direct to garment sector by the "Digital Solutions" department, which was newly founded last year.

Brother Myze includes the Myze Creator, a high-end retail kiosk solution that takes care of the entire process from front end to back end, from the customer's choice of design to the finished shirt without any additional software. The Creator is a truly versatile way to enhance the shopping experience. Using a touch terminal which can be customised it is now possible to create in the print shop the designs customers want in a very simple and efficient way, the company said in a press release.

For large producers this all-in-one solution takes the job through the entire production from the ordering to shipping the finished product. It is simple to transform the production process making it much more productive. Brother Myze Fulfillment covers all stations using QR code scans. Using Brother Myze Fulfillment service, it is clear which textile belongs to which order.

The Brother Myze Store Connector allows users to connect directly to e-commerce platforms. For example it is possible to push products from Myze to Shopify, pull orders from Shopify to Myze, give order status back to Shopify, and pass tracking numbers to Shopify. The possibilities are endless!

Myze Analytics tool is available to all users of Brother GTX series printers. Myze Analytics tool allows easy monitoring of printer performance.