Chinese consumers are more digital than westerners

According to the report, Chinese consumer demand will be shaped by many things. Top ten examples are : a young and affluent population will fuel future consumption; lower-tier cities will drive demand in future, and many shoppers in these areas buy in groups; the increasing obese population will grow the addressable plus-size apparel market; more shoppers will embrace ‘buy now, pay later’; the ‘lazy economy’ is gaining traction; men will be the new beauty consumer; consumers are becoming more health conscious and going premium; Chinese consumers are traveling more for the experience than for shopping; Chinese shoppers are spending more on luxury domestically; Chinese consumers are influenced by online key opinion leaders (KOLs). (PC)

Fibre2Fashion News Desk – India