EFI Optitex partners with Patrizia Pepe

The partnership will initially drive the digital transformation of its apparel department before extending the solutions to its bags department. 

As 3D is seen as a key success factor to face the new challenges of the fashion market, Patrizia Pepe chose EFI Optitex after a thorough evaluation of what the market had to offer. "EFI Optitex is a trusted partner and the well-established leader offering a cutting-edge technology and the greatest knowledge regarding best practices for adopting 2D and 3D integrated solutions," said Sebastiano Lombardo, Patrizia Pepe's general manager.

"By incorporating EFI Optitex digital solutions into the company design and production workflows, we expect to decrease our time to market by 30 per cent, while better streamlining our internal processes and significantly reducing our costs," added Lombardo. "Moreover, we expect to launch high-quality offerings more frequently in order to meet our clients' needs."

"The partnership with Tessilform is very meaningful as Patrizia Pepe is another leading brand leveraging 3D to gain competitive advantage via digital transformation. We see the wave of 3D adoption accelerating with leaders which are leading the industry evolution," said Asaf Landau, EFI Optitex's vice president and general manager.

EFI Optitex's portfolio includes 8,000 apparel and fashion companies, including famous brands in Italy and the world. EFI Optitex software is one of the world's leading providers of integrated 2D/3D platforms that enable users to quickly create true-to-life 3D digital garments, empowering apparel and soft goods companies to revolutionise the way they develop, produce, and market their product. (RR)

Fibre2Fashion News Desk – India