Fashion firm Soft Surroundings selects JDA retail suites

Leveraging JDA Allocation, Soft Surroundings can custom-tailor its merchandise, all the way down to size, based on the way consumers shop its stores. Further, Soft Surroundings will be able to ensure that the correct amount of merchandise is being distributed within the correct channel or location, leading to better inventory levels, reduced out-of-stocks, and improved customer satisfaction. In tandem, JDA Enterprise Planning will help Soft Surroundings create sales and inventory goals that will help them boost sales, while minimising financial risk across the channels in which they operate.

Laura Barrett, senior vice president of operations, Soft Surroundings said, “We have experienced significant growth in our stores, and were fast finding that our traditional spreadsheet-based approach did not give us the real-time view into store performance, so we were operating more on gut feel, and needed much more visibility into how our customers shop and what they purchase. We selected JDA Enterprise Planning and JDA Allocation to take us to the next level of omni-channel retail planning, giving us the ability to plan while optimising inventory and maximising profitability.”

Jim Prewitt, vice president, industry strategy, JDA said, “More and more, retailers need to focus on strategically managing every activity keeping financial goals in mind to remain profitable in a competitive omni-channel environment. With JDA, Soft Surroundings will be able to develop merchandising strategies customised to each channel, varying assortments for promotions and new store openings based on demand. This will help them improve margins, reduce markdowns and lost sales, and increase distribution flexibility to each store.” (GK)

Fibre2Fashion News Desk – India