In an exclusive chat with Fibre2Fashion, Vadim Rogovskiy, CEO of 3DLook, said, “From a customer perspective our solution is as simple as taking a selfie. When shopping online you will be asked to take two photos with your smartphone without leaving an online store mobile app, and that’s it. You then can shop clothing that will 100 per cent fit without browsing hundreds of pieces; you will get personalised recommendations for your body shape, etc. We want to make sure that the experience of a user would be simple and natural, that’s why we are so confident with our platform.”
Besides giving the perfect measurement, SAIA provides valuable data about online shoppers, allows apparel brands and retailers to plan better, and design effective retargeting campaigns.
3DLook launched SAIA just about three weeks back and already has 10 companies in the integration stage, including several biggies. The company plans to come up with the next version of SAIA that offers much more than size recommendations for a complete shopping experience very soon. (HO)
To read the complete interview click here.
Fibre2Fashion News Desk – India