Forever New selects Unicommerce for ecommerce in India

20 Jul '18

2 min read

Courtesy: Forever

Forever New, one of the fastest growing Australian fashion brands, has partnered with Unicommerce to simplify its ecommerce business operations in India. It has over 250 stores across seven countries, and is selling on major ecommerce platforms, besides their own website in India. Unicommerce is a leading global ecommerce technology solution provider.

Through this partnership, Forever New aims to streamline operations across existing ERP system and multiple sales channels.

Siddharth Puri, head of technology and ecommerce, Forever New said, “Unicommerce has helped us penetrate deeper into the Indian market by easing integration with new ecommerce marketplaces. We are very excited to partner with them.”

Kapil Makhija, CEO, Unicommerce said, “The ease of launching new marketplaces in Unicommerce has helped the fashion house to sell across multiple marketplaces and their own Magento-based website from one platform. Unicommerce has provided a smooth transition of data and operations from Forever New’s existing ERP system- significantly reducing manual work and allowing the brand to focus solely on growing their business.”

Unicommerce, an ecommerce focused end to end supply chain solution provider (omnichannel, warehouse management, vendor management, and so on) for both online and offline merchants, has more than 10,000 registered vendors across India and Middle East. The platform is currently being used to process more than 120 million shipments, amounting to 15-20 per cent of overall India’s ecommerce transactions. (GK)

Fibre2Fashion News Desk – India

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