India's Arvind Limited partners with Textile Genesis for traceability

The Textile Genesis’ platform will provide complete traceability of upstream (cotton and other inputs) being used by Arvind Limited to the customers. This technology works closely with a network of key sustainable fibre suppliers and textile chain partners helping create a sustainable ecosystem for major brands and retailers, the two companies said in a joint media release.

Talking about the new initiative Aamir Akhtar, CEO, lifestyle fabrics – Denim, Arvind Limited said, “At Arvind Denim, it is our constant endeavour to bring the latest in design and innovation to our key partners/customers backed with a promise of sustainability. This is yet another step in that direction. We are elated to embrace this new technology which will prove impactful in coming times.”

“Sustainability and traceability are really two sides of the same coin, and great to see Arvind taking a lead on both fronts. Our supply chain traceability platform will create end-to-end traceability for Arvind’s innovative and sustainable products across the entire supply chain using Fibercoins traceability technology,” said Amit Gautam, CEO & founder of Textile Genesis.

Arvind Denim’s wide range of sustainable offerings like single-origin non-conflict cotton Renaissance range of recycled cotton, polyester and other man-made fibres; natural indigo etc, will be available with full track and trace.

The digital Fibercoins technology from Textile Genesis, allows brand and retailers full value chain traceability and visibility along with ESG (environmental, social and governance) credentials of the supply chain partners from fibre-origin to retail.

Fibre2Fashion News Desk (KD)