Mirakl & Japan Cloud to launch online marketplace platform in Japan

Through a new joint venture, Mirakl K.K., Japanese retailers, manufacturers, and distributors will be able to launch and grow an enterprise marketplace at scale using the world’s leading SaaS marketplace technology. Sato brings more than 20 years of experience in SaaS/cloud strategy and deployment, business development and procurement transformation to the new role, the company said in a press release.

This strategic market expansion comes on the heels of a record-breaking year for Mirakl. The company reached over $100 million in ARR in 2021, with more than $4.3 billion transacted on Mirakl-powered Marketplaces, and added 80 new customers last year alone. Hundreds of global industry leaders, including ABB, Airbus Helicopters, Best Buy Canada, H&M Home, H.P. Enterprise, J.Crew, Macy’s, and Toyota Material Handling already rely on Mirakl’s technology, expertise, and Mirakl Connect ecosystem to launch faster, grow bigger, and operate with confidence.

Combining operational excellence and local partner collaboration with a customer-success driven growth strategy, Japan Cloud has a proven track record for supporting world-class SaaS companies like Coupa, Blackline, Braze and more in establishing and scaling operations in Japan.

“Mirakl has already proven itself to be the undisputed marketplace technology leader, and we’re excited to bring our technology, expertise and partner ecosystem to help Japanese companies seize the marketplace opportunity and grow their e-commerce business. Kyohei Sato will be an exceptional leader for Mirakl in Japan, which is a strategically important market for Mirakl and its future growth. We’re especially thrilled to partner with Japan Cloud, whose unmatched go-to-market experience enables high-performance enterprise software companies like ours to launch and scale rapidly in Japan,” Adrien Nussenbaum, co-founder and co-CEO, Mirakl, said.

“Our strategy is to partner with proven market leaders offering world-class solutions that fulfil unmet needs in the Japanese market. Mirakl not only created the marketplace category, but it has also been the definitive leader ever since. It’s clear that Japanese companies are eager to embrace the marketplace model, and I can think of no better partner than Mirakl to support that evolution,” Aruna Basnayake, CEO of Japan Cloud, said.

"There is no doubt that the e-commerce market is expanding in Japan, and the COVID pandemic has accelerated the pace of this expansion. Historically, businesses have accelerated their e-commerce growth by either investing in their first-party e-commerce strategy or by becoming a seller in a major online marketplace. Mirakl offers businesses a new alternative with the platform business model, giving them the technology, expertise and ecosystem to launch their own marketplaces. With more than 300 overseas clients to date, we are confident that Mirakl will make a significant contribution to improving customer satisfaction, increasing distribution value, and improving profitability for Japanese businesses,” Kyohei Sato, country manager and representative director of Mirakl K.K, said.

Fibre2Fashion News Desk (GK)