My Size to display technology at Copenhagen Fashion Summit

At the summit beginning May 15, the company will demonstrate its MySizeID mobile solution to highlight how apparel companies can reduce costs and enhance shopper experience by providing a more efficient sizing solution that cuts down on excessive returns – all while reducing their carbon footprint and becoming more sustainable in their operations.

"We are pleased to have the opportunity to engage with leaders in the fashion industry at one of the industry's world-class events, and to showcase how our technology can address the sustainability issues related to excessive returns and ineffective sizing within the apparel market," said, Ronen Luzon, CEO, My Size. 

My Size offers customized solutions that become critical to eliminating the sizing and measurement issues impacting the retail, parcel delivery, and do-it-yourself ("DIY") home improvement markets, seamlessly embedding the core technology behind the company's TrueSize, SizeUp and BoxSizeID applications into any company's existing or white label mobile app. The technology provides users with the ability to instantly and accurately measure objects with a quick movement of their mobile phone. The company's proprietary and patent-pending algorithms utilise a smartphone's sensors, combined with anthropometric data, to accurately measure everything from everyday objects to body measurements.

Fibre2Fashion News Desk – India