Nosto launches new tool for fashion and beauty retail

The new offering targets large and fast growing e-commerce global retailers in the fashion and beauty industries that do more than $100 million in online revenue and will enable Nosto to even better serve their existing 2,500 retail customers, said Nosto in a media statement.

The new offering delivers major enhancements to Nosto’s AI-powered functionality such as incorporating offline and mobile data into real time predictive product recommendations, automated look-book fashion merchandising so consumers can ‘shop the look’, and quicker deployment on more enterprise platforms using Nosto’s patented onboarding technology.

Retailers can also gain access to more powerful omni-channel micro-segmentation customer capabilities with a complete 360 customer view, full dynamic content personalisation, and native app delivery of personalisation utilising new GraphQL technology. These tools are critical for today’s enterprise fashion retailers and also provide an elevated shopping experience for today’s on the go shopper.

“As a global brand on Salesforce Commerce Cloud, we needed a complete 1:1 personalisation solution that could handle the demands of our business,” said Marcos Rios, senior e-commerce manager at Dermalogica. “Personalisation is key for Dermalogica and we have chosen Nosto because of how robust Nosto’s recommendations are on leveraging AI and multiple partner technologies such as user generated content and reviews. We’re truly excited about the potential impact to the growth of our digital commerce business.”

“Nosto is widely recognised in the e-commerce industry as a thought-leader in algorithmic machine learning for online retail, and in the last few years we’ve developed predictive algorithms and revenue optimisation tools that has delivered enterprise-grade personalisation to millions of consumers for over 2,500 retailers,” said Jim Lofgren, CEO of Nosto. “In the last few years, large enterprise fashion and beauty retailers have requested that Nosto develop an enterprise edition and we’re proud to announce its release with unparalleled functionalities for fashion.” (PC)

Fibre2Fashion News Desk – India