The award followed a competition amongst 107 international companies that presented 3D technologies that addressed Bally’s call for a solution that could ‘boost customer experience and operational efficiencies,’ according to a joint press release by PixelPool and Bally.

The final round for the 12 finalists was held at the academic centre IMD in Lausanne, Switzerland where the finalists presented to a panel of judges that included representatives from Bally’s top management, as well as leaders from Lifestyle Tech Competence Center and Accenture, Microsoft, UBS, and venture capital firms Antler, New Epoch Capital, and Privilège Ventures SA.

Chief commercial officer Gary Plunkett presented the winning proposal for PixelPool: a combination of 3D modelling and hosting services, and Dtail, their interactive virtual showroom platform.

“Our Lifestyle Tech Competence Center team is proud of the quality of this scouting, especially of the high-profile start-ups from all over the world that we were able to attract to Switzerland with the Fashion Innovation Award,” commented Carlo Terreni, president of the Lifestyle Tech Competence Center and founder of Loomish.

“The Bally brand has a beautiful heritage, and I was incredibly impressed by their transparency when it comes to sustainability. It’s part of the reason we decided to join the pitch. Our Dtail platform lives in the space between inspiration and commercialisation, allowing you to go smarter to market and have a positive impact on your carbon footprint. I thought if sustainability is that important to them, we need a seat at the table as we can help make digital innovation a part of their incredible heritage and further their sustainability ambitions,” said Plunkett.

Dimo Dimitrov, operations manager of 3D production at PixelPool impressed Bally by the fact that his team created 3D models of each of their styles shown in the Dtail showroom only by referencing images from the Bally website.

“This award shows how far we have come with the experience we have gained over the years. It is also a symbol of great and dedicated teamwork, without which we would not have made it this far. Bringing Bally’s products into the digital world was an interesting and challenging task that showed us that high-quality production is a value we strongly share, and it is deeply embedded in our value systems,” said Dimitrov.

Dtail is a cloud-based visualisation platform introduced in 2019, developed by Pixelpool. It is a solution that drives efficiencies throughout a client’s business from process all the way to carbon footprint—a true end-to-end visualisation solution. Dtail enables fashion brands to plan, visualise, and sell their collections by linking product data to 3D virtual samples and sync those assets to a virtual showroom: a realistic, fully customisable virtual environment which elevates the visual merchandising and B2B sales processes.

Dtail allows brands to completely move away from their physical going-to-market processes and switch to digital, thus speeding up the process by skipping sampling rounds and allowing them to assort, merchandise, and present in life-like interactive 3D, while also positively contributing to a brands sustainability objective.

Fibre2Fashion News Desk (NB)